May 21: The Making of Trade Science Books: Best Practices from a Distinguished Imprint

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A panel of accomplished professionals will discuss trade science books in today’s market, and what opportunities await today’s science writers. Hear what is new and what is next from the viewpoints of both the publisher and the author.

In 2010, book publisher Farrar, Straus and Giroux and Scientific American magazine formed a book imprint—Scientific American / Farrar, Straus and Giroux—that draws on the editorial and marketing expertise of both publishers in order to produce general interest science books.

Two publishing experts who head up this distinguished imprint will the strategies and trends that drive success in today’s science book market. They will be joined by two of the imprint’s authors, each representing different arenas of the science book world (one being a journalist, and the other, a scientist). These authors will share their experiences not only in developing their works but also in promoting and publicizing them.

When:
Tuesday, May 21, 2013
6 to 8 pm

Where:
Editorial Freelancers Association (EFA) Headquarters
71 West 23rd Street, 4th Floor

Admission:
* Free for SWINY and EFA members
* Non-members: $15

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